pexels-kelly-lacy-2356295.jpg

Derrall Stalvey

Communications Executive | Content Creator | Journalist

  • LinkedIn - Black Circle
  • Facebook - Black Circle
  • Twitter - Black Circle
  • Instagram - Black Circle
“The Social Divide Reno,” KTVN 2 Derrall

 

My experience includes 20+ years in traditional television media, including more than 10 years managing all news content for an NBC network affiliate. While the technology has changed, my core strengths and interests have not. I thrive most in cutting edge, creative, and future-oriented environments. Comfortable in a collaborative setting, yet independent enough to see long-form projects through with little to no supervision.

I was nominated in May 2021 for an EMMY® for Director on the research-based documentary, The Social Divide. It aired on the NBC affiliate in Chattanooga, TN and the CBS affiliate in Reno, NV.  The documentary tracked five families for one year to compare their keys to happiness with national research. View the film on AppleTV, Roku, or Amazon Fire via the WRCB or KTVN app. Also available at TheSocialDivide.com

Specializing In:
Journalism, social media strategy, marketing, sponsorship sales, mobile app strategy, video editing, talent recruitment, team building, budgeting, developing new ideas for generating revenue.

  • Black LinkedIn Icon
  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon
Email me!
RECENT EXPERIENCE
EDUCATION & DEVELOPMENT
2021-Present

Director of Creative Operations

SOCCER PARENTING ASSOCIATION

Oversee the public (SoccerParenting.com) and paywall (SoccerParentResourceCenter.com) websites for the nation's leading organization for soccer parents, serving more than 100 clubs, several state associations, and 20,000+ members. Responsible for content creation and the overall individual member experience.

2017-Present

Director of Operations & Communication

CHATTANOOGA FC ACADEMY

Serve the region's premier youth soccer organization and its 500+ local members and affiliated rec associations. I provide consultation to the board and executive staff on matters related to fundraising, development, and communication. Designed and manage content for ChattanoogaSoccer.com and its related social media accounts. Increased traffic 10x within the first six months, tripled social media footprint by the same, and met the annual fundraising goal within three months.

2007-2021

Director of Special Projects (2017-2021)

News Director (2007-2017)

WRCB (NBC) CHATTANOOGA

After nearly 10 years as News Director for WRCB, I moved into a role under our corporate CEO to research underreported trends and challenges in our two television markets. This research led to the EMMY®-nominated documentary, The Social Divide, which premiered on broadcast in December 2020 and is currently available for streaming on Apple TV, Roku, and Amazon Fire.  

 

Until 2017, I was responsible for all day to day news operations of the NBC affiliate in Chattanooga, including the direct supervision of 40+ journalists and 35+ hours of live programming per week. Led the perennial #2 newsroom to first place with an exceptional staff. Job satisfaction and retention improved. In my final Nielsen ratings period as News Director (November 2016), the station earned #1 ratings in all three key demos of the major Monday-Friday newscasts: 5AM, 6AM, 5PM, 5:30PM, 6PM, and 11PM.

2013

Executive Development Program

NATIONAL ASSOCIATION OF BROADCASTERS

Leadership and financial training seminar in Washington DC with 34 other Radio/TV managers from the U.S.

2009

Leadership Training

LEADERSHIP CHATTANOOGA

Selected for a one-year development program through the Chattanooga Chamber of Commerce that identifies emerging leaders in the community.

2000

Bachelor's Degree

THE UNIVERSITY OF TENNESSEE, KNOXVILLE

Graduated Magna Cum Laude with major in broadcast communication and minor in political science.